June 22, 2015 Newsletter No Comments
California Drought

As most everyone is aware, California is suffering a severe drought which isn’t surprising considering our climate however, what you may find surprising is that we are not the only ones. A recent study reported by the New York Times, stated that as of April 2015, over 37% of the country is experiencing moderate to severe droughts.

Climate change is a primary factor why these droughts are occurring and continue to worsen over time and is exasperated by environmental pollution.

Additionally, public water is threatened even further by the bottled water industry which takes public water resources to resell in plastic “convenience” bottles. According to the Beverage Marketing Corporation (BMC), in 2014 the total volume of bottled water consumed in the United States was 11 billion gallons, a 7.4% increase from 2013. That’s 11 billion gallons of water taken every year in the United States from our municipal resources and then sold back to the community at 1900 times the price of tap water.

Besides the obvious inflated pricing and privatization of water a more severe component to the industry is the gross amount of pollution that is pummeled into our environment on a daily basis through the manufacturing, processing, distributing and disposal of the product. In the US alone over 50 billion tons of oil is used to produce bottled water as well as gross amounts of energy and resources. To top it off, only 1/3 of plastic bottles get recycled so billions end up in landfills and our oceans which continue to threaten our already vulnerable marine life and our marine food web.

What can you do about it?

The first thing we need to do is change our cultural mindset of “convenience” because multi-billion dollar companies don’t accidentally happen, they thrive because of consumer demand. But bottled water and many other single use products are frivolous while simple, environmentally friendly and affordable solutions are readily available to take their place.
For example, you can save a ton of money and the environment by purchasing your own in home or office filtration system. They are cost effective, are available whether you rent or own and often times have better quality filtration than bottled water.

For those who are still focused on the convenience factor of bottled water when “on the go”, try purchasing a personal filter bottle that you can carry around and fill from any tap. Some last up to 100 gallons before needing filter changes which alone replaces 800, 16 oz plastic water bottles!!

 
Conserve San Diego Water

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Please be mindful of our drought and adhere to the local water restrictions.
To learn more about these mandates visit:
http://www.sandiego.gov/water/conservation/drought/prohibitions.shtml

 
“By 2030 2/3 of the world will lack clean drinking water.”

The Must See Documentary

Tapped is a riveting documentary that explores the bottled water industry and its long-term effects socially, economically and ecologically.

Watch the movie now – Tapped The Movie

  • “The cost of bottled water is higher than the cost of gas”
  • “Bottled water is sold at 1900x the cost of tap water and most bottled water is tap water”
  • “Right now little or no laws exist to protect the public’s water from being taken by the bottled water companies”
 
Written by Pure Water Technology SD